From 11 to 13 June, the Dave Elman Legacy Global Zoom Conference will take place with many ground-breaking topics and illustrious speakers – including Hansruedi Wipf, OMNI Instructor, Owner & President of Hypnose.NET GmbH. As the official successor of Gerald F. Kein, probably the most renowned disciple of Dave Elman, Hansruedi Wipf will give an insight into the legacy of the great masters of hypnosis. In an interview, Hansruedi Wipf talks about the legacy he inherited from Gerald F. Kein and how he developed it further.
Hansruedi, in 2012 you followed in the footsteps of Gerald F. Kein, one of the great pioneers of hypnosis. What does this mean to you?
Gerald F. Kein learned the art of hypnosis as a 13-year-old directly from Dave Elman, probably the most important hypnotist of the 20th century. Jerry Kein refined the methods developed by Dave Elman, expanded them, added to them and taught them from 1979 onwards at the OMNI Hypnosis Training Center founded by him and his wife. Thus, Dave Elman became a widely known name, and Gerald F. Kein with OMNI became the epitome of cause-oriented, revealing hypnosis and hypnotherapy, not only in the USA, but also in Europe, Asia, South America and even Africa.
As the successor to Gerald F. Kein, I remain true to his legacy of easy-to-learn but highly effective and cause-oriented regression, but at the same time continue to write the history of hypnosis with OMNI. This means that I also want to promote modernisation and progress in hypnosis. Because if something works well, one should also be open to developing it further. In this sense, we have also established HypnoWaving® (bilateral hemispheric stimulation), Parts Therapy and Ultra-Healing® as forward-looking methods at OMNI. But in the end, it’s still about the same thing, helping a person quickly with simple, reproducible and convincing hypnosis methods. The simplicity of use and results that speak for themselves will continue to be key to how hypnotherapy establishes itself in the market.
How are you developing this legacy?
Just following in the footsteps of Gerald F. Kein would not be right, of course. In order to be authentic and also to bring my own personality into the company and into the training, I have set my own accents. Jerry Kein has always encouraged me to develop OMNI further. The successful ISO 9001 certification, for example, was a step in this direction and the HypnoScience® project was another, along with many others, such as the digitalisation of our services.
It is very important to me to make modern hypnotherapy accessible to a wide range of people and to show that the solution to so many everyday problems lies within the individual. It is incredibly important that we take on more personal responsibility and do not delegate it. Long-term therapies, medical or surgical interventions should only be used in the second or third instance or should be avoided altogether. Hypnotherapy should become the most important method in people’s repertoire to help themselves, with the support of a competent hypnotherapist.
My aim is also to establish regression methods so that they are in the toolbox of every competent hypnotherapist and can be used expertly, regardless of their language or culture. By further standardising modern hypnosis methods, we can establish clear, simple, and understandable processes and thereby achieve reproducible and comparable results. What we do must be measurable and scientifically supported. We have already taken the first step into this direction with the HypnoScience® project by scientifically proving that there is not only one state of hypnosis, but even at least two of them and that they can be reproduced under comparable conditions.
What kind of legacy do you want to leave behind someday?
I want my legacy to be an OMNI organisation that has positioned itself in the market independently of people and is built on a solid foundation. After taking over OMNI from Gerald F. Kein and developing it for many years, I retired from operational management last year to concentrate fully on training professional and competent hypnotherapists.
OMNI has continued to write the history of hypnosis by scientifically proving the hypnotic state and will continue to do so in the future by advancing the acceptance of hypnosis as a form of therapy among the general public and establishing the profession of a hypnotherapist in Switzerland. There is still a lot to do!
At some point, I too will pass on the OMNI legacy. And I wish that the many OMNI hypnotherapists will handle this legacy responsibly, always aware that they are not only changing lives but the world.