Hansruedi Wipf; An educator of clinical Hypnotherapy

Omni Hypnosis Training Centre; changing lives Worldwide

It was 1985, a young man in America watched a stage hypnosis show and came out with sparkling interest in what hypnosis truly means in modern term. He picked up a book and the journey begun of acquiring knowledge on what is hypnosis, how does it work, what is the myth behind it and why should we receive clinical hypnotherapy. The man is Hansruedi Wipf and today is the owner and the chairman of World’s largest hypnotherapy school, Omni Hypnosis Centre.

Omni Hypnosis is situated in Switzerland and has training centres in twenty six countries, over fifty locations in four continents. Coming up to forty two years, Omni Hypnosis was born in 1979 under Gerald Kein and has produced over fourteen thousand students who are working over eighty countries around the globe, improving lives for the better.

Omni hypnosis is the first ISO9001 certified Hypnosis Training Worldwide; ISO9001 is a globally recognised certification, meaning it is the ultimate global benchmark for quality management for an institution.

The Swiz personality Hanruedi started watching videos of the legendary hypnotist Gerald Kein in around 1998 and fascinated by the prospects of healing and helping people, Hansruedi opted for hypnosis training in Florida and became a devoted student of Kein. Trained by the master himself, Hansruedi became Kein’s successor in 2012 however; Kein continued to support Omni Hypnosis until his death in 2017.

“It took me many years to study and come to this point and I am still continuing to know more”, tells a very humble Hansruedi , who has brought his years of experience working in the automobile industry, in the entrepreneurial World and in the field of sports, in three countries, made Omni Hypnosis an international ground for training and researching clinical hypnotherapy.

Hansruedi, the author of Hypnosis – Health and Healing in Natural Way believes in the unity of human beings transcending all barriers and has an internal desire in helping and healing people from all walks of life. Omni Hypnosis does not drag clients to the therapy sessions for months after months; instead it offers what is needed over a limited numbers of session hence fast affective help without the stress of attending numbers of meetings and tasks.

Hanruedi uses the making of an automobile and the capacity of a racing driver as a metaphor to explain what makes a good hypnotherapist and how it works on the clients and continues to progress the standard of Omni Hypnosis whilst maintaining the philosophy of Kein. The height of this progress is the largest scientific project on hypnotherapy, research on how hypnotherapy actually works and how it affects different networks of the brain, is to be releasing in 2021, and it is the first of its kind.  

Hanruedi, kindly offered his valuable time in conversation with Hypnosis Plus.  

What do you think are motivational routes for studying hypnotherapy?
Motivational routes can be very different; some people decide to study hypnotherapy after having a positive personal experience. They realise that hypnotherapy can provide them with a solution to a problem in only a few sessions. This sparks their interest, and they feel motivated to learn hypnosis themselves and perhaps help other people to solve their problems quickly and effectively. There are people who are interested in becoming hypnotherapists and others who are just curious to find out more about it.

If a paramedic and medical staff for instance want to learn an effective tool that can help people promptly, they might want to study hypnotherapy. Working in a healthcare environment, they usually live for a higher purpose and want to help people to lead a better life and possibly find their higher purpose, too.

Then there are people who simply want to experience hypnosis and find out more about it, they enjoy talking about hypnosis and sharing their learning experience with their family and friends. I would say they make up roughly twenty percent of our students.

People from all walks of life are motivated to study hypnotherapy. But I would say that a major motivational route is the profound personal experience and the realisation that hardly any other method can bring about a change in people’s lives in such a short period of time.

Who can study hypnotherapy? Does it require somehow a specific personality?
I taught hypnosis to my nephews and nieces when they were about nine or ten years old. It is not difficult at all to learn how to hypnotise someone, on the contrary, it is very easy. People can learn self-hypnosis in one or one and a half hours. Nowadays, there is a vast number of schools that teach hypnosis and hypnotherapy. And basically, anyone can sign up for it. In my opinion, anyone should be able to learn the art of hypnosis and find out how this might change their lives. To study hypnotherapy, however, it helps to be mature to handle the more challenging issues in life, to have intuition and empathy – and a big portion of life experience.

Why would someone want to study hypnotherapy?
As mentioned earlier, people might want to study hypnotherapy because they want to be able to help others quickly and effectively. Studying hypnotherapy at our training centre, for instance, students will acquire a reproducible, easy to learn and apply hypnosis method that is ISO 9001 certified and has a high success rate. We have doctors, naturopathic practitioner, and psychotherapists or people who seek a change in their careers who study hypnotherapy. But you do not have to have a medical or psychological background to help people. You might feel that it is time for you to reach out to your higher purpose, to help people and do something for the higher good. If you want to work with minds and emotions to foster mental health, hypnotherapy is what you want to study.

Is there any ethical issue that is, in particular, to be concerned in terms of the field of study of hypnotherapy and what should the potential students and the existing students be aware of?
I am not worried about ethical issues. A lot of people have a misconception of hypnosis because they might have seen a stage show, they might be worried to go into hypnosis and lose control or become manipulated. Hypnotherapy is a whole different story. Hypnotherapy helps people to solve problems and allows them to get back the control of their lives that they might have lost in the course of stressful events, pain or illness. In our training centre, we follow strict ethical guidelines and all of our instructors sign a business code of conduct. This sets very high standards on how they deliver their lessons, how they interact with their students, and how they teach ethical compliance. Students will learn how to handle their clients’ confidential information, but also how not to prolong sessions for financial benefits if the clients’ problems can be solved quickly. For example, if a car has broken breaks, the mechanic shouldn’t keep fixing one break at a time and asking the car owner to return; instead, the mechanic should fix all four breaks at once. This means that we do not break down the process into more sessions than is required and keep asking the clients to come back. Financial gain should never be the motivation for becoming a hypnotherapist. Instead, there must be an inherent desire to help people. A good income will eventually be the result of good therapy and happy clients.

There are hypnotists who take interest in a different thought direction; few of them are based on the theories from the earlier centuries. In your opinion, does it cause confusion in the public understanding of what really hypnosis is and is this an obstacle for the hypnotherapists who want to practice hypnotherapy clinically?
If you look at the history of any business, you will see that they have faced a lot of challenges and perhaps made wrong decisions to come up to a set standard and understanding. For example, there was a time when they used to put cocaine in cola, or when smoking was recommended by doctors. But we have learnt and improved over time and we don’t do those things anymore. This is how a profession develops. People have to try and practice things to understand what works and what doesn’t. That is a normal evolutionary process of any profession.

As for public understanding: what causes confusion and what doesn’t? Let’s say stage hypnosis causes confusion. Actually, stage hypnotists are very good at entertaining. And part of the legacy of stage hypnotism is that we have learnt something about it from them. Stage hypnotists work under a lot of pressure to offer a show people are willing to pay for. I personally don’t have any problem with stage hypnosis. I see it more as a problem of general education about how stage hypnosis works and what hypnosis is and what it is not. There are thousands of hypnotherapists and practitioners out there helping people to change or solve their problems. If we educate people to better understand hypnosis and hypnotherapy, then both can coexist for their own reasons.

There are fear and doubt about hypnotherapy from the perspective of communities that are associating hypnosis with unsolicited and supernatural intervention. In your opinion, how these thoughts came up and how can they be overcome?
There are numerous communities who cherish their own theories and have their own opinions about hypnosis, calling it a deviant practice or suggesting it puts a spell on people. I don’t worry about them at all. We can try to educate people, but if they want to cling to their particular beliefs, we cannot change their minds. It is our task to judge religious delusion. I rather focus on those who show a sincere interest in our work.

Is there any particular ethical issue in the field of hypnotherapy practice you are concerned about? What can be done about this?
As mentioned earlier, we have a solid business code of conduct; this is why I do not worry about ethical issues in our trainings. We use a method called “Regression to cause and fix it”. This means that we tackle the cause of the client’s problem and do not focus on symptoms. You probably have heard of Dave Elman, the noted American Hypnotist who came up with easy and quick hypnosis techniques that can solve a problem within one session. The founder of OMNI Hypnosis Gerald F. Kein was Elman’s student and he kept Elman’s techniques alive through OMNI. Kein improved and refined Elman’s methods so they can be taught, easily learnt, and applied. Helping clients as fast as possible is in my opinion the most ethical thing to do. So it is not the ethical issues in the clinical hypnotherapy I am worried about, but the many misconceptions that may make people think that there are ethical issues.

You have a hypnotherapy school all around the globe. Do you take a different approach in teaching based on the locations or do you have a set of specific rules of ethics?
It doesn’t matter at what corner of the earth the clients are, what unites all of us humans are our basic feelings in relation to pain, love, happiness and so on. This is why we have training centres in Europe, Asia, Africa, and South America and know that the training is the same in all locations. The business code of conduct is exactly the same in every school around the globe, so is the training curriculum. We guarantee trained instructors and a specific standard of teaching. It means I should be able to turn up in any class situated in any part of the World on day five, six, or seven and I should be hearing exactly the same thing. What is taught in all OMNI schools is the same, so I shouldn’t have to spend time worrying about what the students are learning. When Kein established the school in 1979, he created the standard maintaining the teaching of Elman. Elman’s method of Regression to cause became OMNI’s technique and Kein became our legacy. We still use Regression to cause, and much more: We teach Universal Therapy, Ultra Height® and Ultra Healing®, and much more. Usually, with no more than one to three sessions, eighty percent of all problems are resolved. We have numerous video recordings proving such successes. In the end, our utmost concern at every school is respect towards other human beings. It is of fundamental importance to gain the trust of our clients – no matter where in the World they are. The success of our students is our success. And our students change lives.

Omni Hypnosis arranges annual Hypnosis Convention in Zurich every autumn, involving over forty speakers and fifty presentations, an essential gathering for the learners and practitioners who are cordially invited from across the globe.

Hansruedi informs, continuing to collect clients’ experience and cases being videotaped as proofs of affective hypnotherapy are a part of the ongoing educational strategy to understand modern hypnotherapy. “No other profession can do what we can do; it is possible to solve a problem in two or three sessions” Hansruedi extends the importance of educating the public about hypnotherapy and advocates Hypnosis Plus continuing to work on it.

To find out how hypnotherapy can help you go to https://hypnosis.plus/

Shanta Sultana
I have worked for social services encouraging clients to receive training and educational qualifications towards personal development. I studied at Southampton City College and received the “Best Student Achievement Award”. I studied Journalism at the University of East London and did part of my final year with the University of Greenwich. I received the award for “Outstanding Achieving” for writing the best theory for creating a fair society. I focused on social and political issues as a Journalist and wrote about the topics that are affecting the communities in England for three years, especially in health and social care and worked with the politicians. I have worked with the Lambeth community and collected the users’ experience in health care and mental health services for an umbrella organisation of Age UK. I then completed a PGCE/PCET, Teachers training with ESOL, Invisible disabilities, mental health, and the refugee reintegration from the University of Sunderland. My working route was on generating continuous educational opportunities, journals, and media programmes to overcome social and cultural prejudice and division and improve productivity by celebrating differences. I have worked in the mental health department and I work with special needs children and adults. I have published articles and stories in UK and USA and promoted organisations and personalities in Arts and trades in the UK and in South Asian countries.